How Long to Wait After Posting a Tiktok – The Best Time to Post

You have your Tiktok video recorded and ready to be posted. But when is the right time to post your Tiktok video? Should you post it right away after recording the video or should you wait for the optimum time of posting before you are ready to publish the video?

Posting a Tiktok video at the right time has the potential to help and uplift engagement rates. Surprisingly, the posting schedule has the potential to make or break the visibility of the content that you are posting. 

With that said, the question is how long should you wait after posting a Tiktok or what should your posting schedule look like? This article will explore everything you need to know about the ideal posting time for your Tiktok videos.

Is there a Specific “Best Time” to post Videos on Tiktok?

How Long to Wait After Posting a Tiktok

Unlike Instagram, which does rely on a posting schedule, the same isn’t always the case with Tiktok. The content posted on Tiktok is highly personalized for each user on the platform. So, when you scroll through the “For You” page, be assured that every video is tailored to each user’s interest.

So, when it comes to deciding what would be an ideal “posting schedule”, you need to pay close attention to the period when your target audience is the most likely to scroll through their Explore page.

But the question is, “How do you determine what that best time is?”

Our best recommendation would be to understand where your audience is located and the respective time zones, they are in. Also, you need to pay attention to the time when they are online.

However, Tiktok has clarified that reaching a larger spectrum of audiences on Tiktok isn’t only reliant on “when” you post your content. Instead, it equally relies on the frequency of your posting and how well your video is attuned to the Tiktok algorithm. 

So, it is all about trying and testing out posting videos during different times of the day and finding out which time brings you maximum results. It is all about trial and testing to see what works and what doesn’t.

What is the Average Best Time to Post on Tiktok?

As we mentioned, the ideal time to post videos on Tiktok will vary from one user to the other. For example, one user might find better traction when posting at noon but someone might find traction when they are posting at midnight.

However, that said, every social media platform has an overall best time to post video content, which applies to TikTok as well.

Most platforms suggest that posting Tiktok videos on Thursday at 7 PM is considered the best time to acquire the most views. However, this is only ideal for creators who post once a week and not every day.

However, if you post every day on Tiktok, in that case, the best posting time will vary from one day to the other. For example, if you are posting on Monday, post the content between 9-11 PM. However, if you are posting on Saturday, posting between 10 AM to 12 PM is considered an ideal time.

However, these are just estimated based on Pacific Standard Time. So, ensure that you change the posting schedule according to your comfort.

How to Find the Best Time to Post Tiktok Videos for Maximum Engagement?

Best Time to Post Tiktok Videos

Now that you have a better idea about the importance of posting a schedule on Tiktok, let us walk you through some tips you should follow to find an ideal posting time for maximum engagement.

1. Use Hootsuite

You might not know this but there is an application that gives you a personalized rundown of the best posting schedule on your Tiktok account. The app is called Hootsuite.

It is a paid app, but if you are using Tiktok professionally and want to turn it into a great source of income, Hootsuite is undoubtedly the best platform.

When you post or schedule your Tiktok video for posting through Hootsuite, the app will suggest three ideal times for posting the video. These timings are so selected that they bring maximum engagement to the individual videos.

2. Check your popular Tiktok videos

If you are constantly posting on Tiktok and have a few videos that have performed well, that’s another way to identify the best time to post the Tiktok video. Reviewing your best-performing Tiktok videos will give you an insight into the timing that worked the best for those individual videos.

Analyze the performance and analytics of the popular videos and see when they were posted. Cross-check and see whether these popular videos have something in common concerning the posting schedule.

You can navigate to TikTok analytics and check the Video Views section. Under that, you should find a detailed mention of the timing of the post.

3. Check your competitors

Another way to find the best time to post on Tiktok is to check what your competitors are doing. You can learn from the success of other creators and emulate that in your content.

One way to find the best competitors is to find accounts that are addressing the same accounts as you. What you need to do is analyze their posting schedule and emulate that for your videos as well.

Once you find your competitor, check their videos with the maximum views and see when they are posting their content. Repeat the same thing for 5-10 competitors and see if you can find a common ground for them all. 

You can also check the best time when your audience is the most active by going to Business Suite and then checking the Analytics.


If you have been skeptical about the ideal posting time on Tiktok, we hope this article gives you all the insights that you need to sort out that confusion. The only thing we’d recommend you pay close attention to is ensuring that you are not deterring from the quality of the content you are publishing.

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